Imagine you have an idea to make the world a better place, or let’s say more modestly, someone has the idea to build a solar plant. Alone, you are “just” an investor who wants to invest his money sustainably and a company that needs this money to start its project. Crowdinvesting brings you together. The principle of crowdfunding has been around for a long time. It pools the financial power of individuals and also allows companies, artists or even private individuals to raise capital for their business ideas and projects. Crowdinvesting has the bonus of rewarding you as a supporter in the form of returns. Sounds interesting? But what are the opportunities and risks of investing as part of a crowd? And how can you work with others to promote sustainable ideas? We’ll tell you.
What is the difference between crowdfunding and crowdinvesting?
Crowdfunding is the possibility of distributing the financing (funding) of projects and companies among a large number of people (crowd). This reduces the risk for the individual and creates new opportunities. Until now, company founders, for example, had to raise their start-up capital through loans from a bank. Innovative ideas of small start-ups get the chance to develop into success stories without this hurdle. On the other hand, crowdfunding empowers you as an individual to participate in building a business. This makes finance more democratic. Everyone can play a part with small amounts. In recognition of your support, you usually receive a tangible or intangible asset. Depending on the business model you are supporting, this could be co-design of the project, pre-purchase rights, early access events or discounts on the product or service. This is where crowdinvesting differs from crowdfunding. The financial help is also financially rewarded. The family man, the twenty-year-old student, the pensioner — they are all investors now. You get returns from the company’s earnings. These can be much higher compared to some fixed deposit accounts. Nevertheless, there are risks that you have to take into account as a crowdinvestor.
Opportunities and risks of crowdinvesting
Good conditions and the opportunity to support projects that are close to your heart — that sounds wonderful. But if you decide to invest money with the help of crowdinvesting, there are a few things to consider. The sometimes young companies and their projects that need your investment to gain a foothold don’t grow into large corporations overnight. You would have to invest your money for the long term (often years) until profits are made. In that time, business goals may not be met and the company may go bankrupt. Your invested money would be gone. To protect yourself from such a scenario, here are a few tips:
1. get informed about the projects
2. invest small amounts in many different projects
3. promote the projects you invest in.
Tip No. 1 reduces the risk of making a bad investment. Knowledge is power. So find out as much as you can about an interesting project. Sources of information are, for example, the companies themselves or other crowdinvestors. Stay in contact with each other. Because you have a common goal.
Tip No. 2 could also be: Don’t put all your eggs in one basket. If you spread your investments over a number of different projects, you can cope with losses and increase your chance of making a profit if a business idea you have financed goes through the roof.
Tip No. 3 helps projects grow. The more attention a company generates, the more new investors it can attract. Use your own reach. Tell family and friends about this cool new project you’re supporting. Share information and posts on your social media channels and become a brand ambassador. Your publicity will be even more valuable if the projects you promote are an investment in a more sustainable future.
Wattify — Crowdinvesting made easy!
Have you acquired a taste for crowdfunding and would like to try it out? The way to do this is via a crowdinvesting platform. Here, companies and others present their concepts, projects and ideas. The platform helps you select suitable projects, guide you through the investment process and track the progress of your investments. Wattify goes one step further. We want to give you the opportunity to independently do something against climate change through your investment. On Wattify you will find many renewable energy projects that you can actively promote the energy transition through their realisation. Wattify makes it easy for you to use your money responsibly and successfully.
You get transparency about companies, business models, how your investment is used and what return you get. Watt if you could gain control over your investments? Wattify puts the reins in your hands. You can act independently and make a big difference as part of the crowd, even with small amounts. Use your influence — for your financial future and for a more sustainable world.